Project Overview

This cross-platform marketing campaign bridges real-world festival energy with immersive digital experiences. Collaborating with Snapchat, Rolling Loud unlocked exclusive access, AR drops, merch moments, and new ways for fans to share and connect during the festival.

Identifying the Problem

Festival-goers struggle to capture the vibe, connect beyond the main stage, or even discover exclusive drops.
We needed a real-time, socially driven, and creatively rewarding solution.

Why Snapchat?

Snapchat already thrives on immersive, live-first experiences. Their AR tech, geofilters, and built-in audience engagement made them the perfect partner.

Target Audience

We created a persona named Fiona to guide our campaign direction.
She’s a college student who lives for music, content, and connection. This campaign was designed to meet her exactly where she is.

Campaign Messaging

“Unlock the Loud” became the rallying cry for fans to gain more than just entry.
It was their access point to treasure hunts, behind-the-scenes access, filters, and merch.

Tactics & Strategy

• AR Filters & Geofilters

• Snapcodes for Unlocking Treasure

• Rolling Loud Exclusive Merch Drops

Integrated Campaign

Our strategy touched every channel: TV, social, influencer collabs, and on-the-ground festival touchpoints.
Snapchat activated a digital bridge across each phase.

3-Month Rollout

From buzz to amplification to full activation, the campaign crescendoed like a headline set.

Results & Impact: Why This Works

Snapchat’s real-time lenses + Rolling Loud’s audience creates a viral feedback loop of content, connection, and exclusive access —
Fans won’t just attend, they will engage and create.