creative marketing
content creation
Sex and the City
CHALLENGE
The challenge was to reformat existing content for a modern social media audience. This required a deep understanding of the shows, their key moments, and the elements that would appeal to fans on platforms like Instagram and TikTok. Additionally, I had to ensure that the content adhered to E! Entertainment's brand guidelines and social media strategy.
GOALS
Increase follower engagement, expand audience reach, and improve brand awareness.
RESULTS
The six videos generated the following results in 60 days:
Views: 6 million Likes: 300,000 Shares: 7,000
Creating content for E! Entertainment
Social Media and Marketing Certificates
Tarelle Butts © 2018