CONTEXT
Client wanted to announce release of new EP, build brand awareness and grow his audience with these efforts.

WHAT I DID
Processed client request in a timely manner by coordinating details to announce release of new EP. I wrote the press release, booked client to interview at 3 college radio stations and identified contest and award opportunities. Provided coverage for client as needed

APPROACH
We collaborated with PR Web to distribute the press release, I researched contest and award opportunities for client to participate in, identified rules and submission instructions, made initial contact via phone, email, and submission.