CONTEXT
Build brand awareness with a $400 marketing budget.

WHAT I DID
Achieved 11,800 views, and 180 new subscribers by managing a YouTube advertising campaign for 1-month.

APPROACH
Get the most quality views at the lowest cost per click.

Watch The Music Video

The Heaven Times Newspaper

Setting Up the Advertisement

I chose the ad settings based on who the target audience is.
In this case, the client is a rapper. I chose to target male/female rap and hip hop fans
that are more likely to stream and download music.

Campaign Results

I worked with a $400 budget for this campaign. I set the max cost per click at ten cents
I expected the campaign to generate approximately 4,000 views,
but it generated approximately 11,800 during the 1-month campaign.